主要研究领域：

市场营销与消费者行为、战略管理、企业管理、人工智能（AI）采纳与使用、用户隐私管理

主持和参与的科研项目：

1.教育部人文社会科学基金项目，“网络隐私泄漏事件中企业补救对用户应对行为的影响研究”（#19YJC630048），主持

2.辽宁省社会科学规划基金项目，“网络隐私泄漏事件中的舆情传播与企业补救措施研究”（#L20BJY055），主持

3.大连市社科联项目，“一带一路”背景下大连邮轮旅游发展对策研究”（#2017dlskzd036），主持

主要学术论文和专著：

[1] Yuanyuan Guo, Zhenzhen Lu, Haibo Kuang, and Chaoyou Wang. Information avoidance behavior on social network sites: Information irrelevance, overload, and the moderating role of time pressure. International Journal of Information Management, 2020, 52(6), 102067. (SSCI检索, JCR 1区, ESI 1% 高被引论文).

[2] Yuanyuan Guo, Kexin Zhang, and Chaoyou Wang. Way to Success: Understanding top streamer’s popularity and influence from the perspective of streamer characteristics. Journal of Retailing and Consumer Services, 2022, 64, 102786. (SSCI检索, JCR 1区).

[3] 郭媛媛，陆珍珍，王朝友. 社会化商务中同伴特征对用户社会化分享意愿的作用机理研究. 情报杂志, 2021, 40(5): 201-206.（CSSCI检索）. 

[4] Yuanyuan Guo, Xin Wang, and Chaoyou Wang. Impact of privacy policy content on perceived effectiveness of privacy policy: the role of vulnerability, benevolence and privacy concern. Journal of Enterprise Information Management, 2021, DOI: 10.1108/JEIM-12-2020-0481. (SSCI检索, JCR 1区).

[5] Yuanyuan Guo, Chaoyou Wang, and Yuqiang Feng. The Impact of Psychological Climate on Employees’ Innovative Use of Information Systems: The Moderating Role of Goal Orientation. Behaviour & Information Technology, 2019, 38(4): 345-360. (SSCI检索, JCR 2区).

[6] Yuanyuan Guo, and Chaoyou Wang. The Impact Mechanisms of Psychological Learning Climate on Employees’ Innovative Use of Information Systems. Journal of Global Information Management, 2020, 28(2): 52-72. (SSCI检索, JCR 3区).

[7] Yuanyuan Guo, Basak Denizci Guillet, Deniz Kucukusta, and Rob Law. Segmenting Spa Customers Based on Rate Fences Using Conjoint and Cluster Analysis. Asia Pacific Journal of Tourism Research, 2016, 21(2):118-136. (SSCI检索, JCR 3区).

[8] Yuanyuan Guo, Sunny Sun, Markus Schuckert, and Rob Law. Online Feedback and Attraction Management: An Exploration of the Critical Factors in Effective Operations. Asia Pacific Journal of Tourism Research, 2016, 21(8): 883-904. (SSCI检索, JCR 3区).

[9] 郭媛媛, 冯玉强, 刘鲁宁, 王朝友. 企业文化对ERP消化吸收作用机理的多案例研究. 科研管理, 2016, 37(7): 89-96. (国家自然科学基金委管理学部认定的A类期刊).

[10] Basak Denizci Guillet, Yuanyuan Guo, and Rob Law. Segmenting Hotel Customers Based on Rate Fences Using Conjoint and Cluster Analysis. Journal of Travel & Tourism Marketing, 2015, 32(7): 835-851. (SSCI检索).

[11] Chaoyou Wang, Yuanyuan Guo, and Qiang Ye. An Anatomy of Chinese Stock and Futures Markets’ Dynamic Features. Applied Economics Letters, 2015, 22(16): 1329-1334. (SSCI检索).

审稿人经历：

International Journal of Information Management (SSCI), Computers in Human Behavior (SSCI), Information Technology & People (SSCI), Journal of Travel & Tourism Marketing (SSCI), Behaviour & Information Technology (SSCI).

招生类别和方向：

[1] 硕士（MBA）招生方向或领域：

----市场营销、战略管理、企业管理-- 6名/年

[2] 硕士（学硕）招生方向或领域：

----企业管理、市场营销与消费者行为、人工智能（AI）采纳与使用--2名/年

联系方式：guoyuanyuan@live.com